This course is specifically aimed at PR professionals who want to get coverage for their clients.
Each day, journalists are bombarded with emails and press releases from PRs . A great deal of these are dismissed… that is, if they get read at all.
Unlike other media consultancy services, we`re working journalists rather than ex-journalists. So we’re still at the sharp end when it comes to understanding what news and feature desks want. And we know that the best way to get the most from journalists is to think like journalists – in terms of the stories you offer, the approach you make and the way you manage your working relationship.