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The Mobile Media Clinic

Media coverage is powerful, effective… And free. And because we`re mobile, it means we come to you, so you don`t waste time taking staff away from the office.

Think Like A Journalist

This course is specifically aimed at PR professionals who want to get coverage for their clients.

Each day, journalists are bombarded with emails and press releases from PRs . A great deal of these are dismissed… that is, if they get read at all.

Unlike other media consultancy services, we`re working journalists rather than ex-journalists. So we’re still at the sharp end when it comes to understanding what news and feature desks want. And we know that the best way to get the most from journalists is to think like journalists – in terms of the stories you offer, the approach you make and the way you manage your working relationship.

During this course we:

  • Set you the news desk challenge: Which press releases would YOU print? And which would YOU spike?
  • Write press releases
  • Pitch ideas to journalists
  • Keep a tight focus to your message
  • Recognise a good story then put it together
  • Rework past stories you haven’t been able to place
  • Respond to media requests

Talking To The Press

This lively, interactive course shows you how to maximise media opportunities, fire fight in hostile situations, give a smooth and confident response to even the most unexpected enquiry and generally feel ready to react to any kind of media interest should the press come to call.

We’ll show you:

  • How to effectively manage media interest in your company,
  • Perfect interview techniques,
  • Source potential stories within your company
  • Make editorial opportunities in print and broadcasting work for you

Kind Words

Know and trusted throughout the industry.
Julia Mitchell, MDToast PR

We had an incredibly insightful session with Angela as a PR agency. She shared her knowledge of 25 years in journalism, teaching us just how the Press thinks and works and most importantly, how as PRs, we can hone our writing skills to land bigger and better coverage.
It also helped that she’s incredibly witty and funny. A thoroughly enjoyable and rewarding session with pointers we’ll take away and put into practice immediately.

Laura Pepper, Content Marketing ManagerProdo Digital

Angela came in to talk to our content team about how we can create and position our campaigns with a view to getting more national media coverage for our clients. She delivered a dynamic and interesting workshop about how we can craft an interesting story, along with advice on how to communicate that story to journalists and press. The whole team agreed that it was packed with useful take-aways that we can implement straight away to improve our efforts. A highly recommended and fun two hours, thanks Angela!

Rob Weatherhead, Operations DirectorTecMark

Angela provided us with valuable insight into the world of journalism. How they work, how they want to be approached, and ultimately how we could be more effective in our PR and outreach efforts. She provided real life examples of the do’s and do not’s which provided the team with tips and techniques we could apply to our own work.

Paul Longmire, Marketing ManagerGorvins Solicitors

The media training Angela provided Gorvins was first rate. The enthusiasm, professionalism and above all fun she brought to the training really engaged the legal teams and made us sit up and think about the way we sent our press releases out to engage with our audience. Angela took the time to understand our business, our people and our objectives; she gave real world advice and since the training we have had some great success in getting Gorvins noticed amongst journalists. I would recommend the training to anyone looking to take that next step in promoting their business.

Pete Davies, DirectorRMS PR

Many people who offer media training to PR agencies and clients are people who used to work in the media. As an active, prominent national newspaper and broadcast journalist, Angela is a markedly better than any other media training professionals we’ve ever worked with. The fact she regularly appears on national television and writes columns for the UK’s biggest newspapers reassures our clients that she doesn’t just talk the talk – she actually walks the walk on a daily basis in her profession.